Raleigh Street Bakery is a neighborhood bakery that opened its doors January 2015. Its owner and head baker Dave Kaminer came to me for help creating an identity that would represent his passion to work locally supporting his community and preserving the way his trade has succeeded throughout past generations. Although the brand itself is still developing, the logo was the first element. While experimenting with different aspects of the community and tools of the trade, the logo ultimately shifted back to the heart of the operation, the bread oven.