MarketGPS is an annual magazine sent to financial advisors at the end of every year. Its articles discuss the finance industry’s current state, portfolio manager’s opinions on events over the last year, and an outlook as to what they see happening in the months to come. The purpose for the magazine was to highlight the firm’s expertise and allow advisors to connect with the firms portfolio managers on a more personal level. The approachable writing style intertwined with data visualizations and highly polished graphics allowed the piece to read more like a financial news publication vs the typical dry whitepaper or advice column commonly used within the industry.