Digital Strategy & UX/UI
From the earlier part of my career when website design was simply considered a platform to showcase work and contact information to today’s fully developed digital platforms, digital strategy, development, and design have been under my responsibility at each company I’ve worked for. With a degree heavily focused on user research, interactive development, empathy for users, and a focus on accessibility, I have trained and developed additional skill sets and software experience that have helped me to create powerful platforms and experiences throughout the digital world.
AREAS OF EXPERTISE: DIGITAL STRATEGY, USER EXPERIENCE, USER INTERFACE, USER RESEARCH, INFORMATION ARCHITECTURE
The following case study will dive into the challenge of elevating a brand through the implementation of its assets by users of various backgrounds in a decentralized workforce. A loaded statement right? This is the complex challenge facing CU Denver but with the proper approach can be solved. Creating branding standards has often been the solution for this type of problem, however standards alone do not promote true brand adoption and application.
City Stories and CU Denver News provide a glimpse into the lives, research, and creative work of the CU Denver community, their impact that extends beyond our campus and the stories that reinforce the valuable contributions the university makes to the city of Denver.
The redesigned RMI Outlet blog was a key component in an effort to boost RMI’s outward facing messaging and relevance among its peers and donors.
In late 2019, small business owner and coffee roaster Tomas decided to bring his Scandinavian roots to Denver. This site was developed to help the cafe get up and running and introduce Denver to the Landskap experience
CU Denver’s main website needed a overhaul to improve user journeys, increase visibility of key information and establish better SEO.