Created as a holiday gift, this calendar blended the theme of constellations with a practical calendar that could be actively used throughout the year. The constellation theme was chosen because it stood for “discovery & wonder” which were themes to be used throughout the upcoming year by the marketing department of my client. After conducting some user research it was discovered that a large majority of the target audience preferred a calendar that they could write on. For that reason, each month has 2 sides, one to reference the days of the month along with the monthly constellation and the other side is a “usable” calendar for those that prefer to jot down notes. By designing a piece that catered to both types of users, we were able to double our chances that the user kept the calendar on their desk reminding them to work with us throughout the year.